A reliable source for pop culture fans to find out the latest information on what's really happening in entertainment news, NBC Universal's AccessHollywood.com has a proven track record for breaking news and delivering accurate and balanced reporting to hundreds of thousands of users daily. Access Hollywood needed to become a "mobile first" brand in order to better reach their fans on the platforms where they spend their most time.
Knowing that the primary goal for Access Hollywood was to create an experience that was "mobile first" Sudden developed a sophisticated responsive design that translated across desktop, tablet and smartphone. The updated branding of the design leveraged the quality and quantity of their photo and video galleries to create an image driven experience.
Knowing that video is a huge driver of both site traffic and ad sales opportunities for AccessHollywood.com, Sudden designed a video gallery that surfaced additional and related content that is most relevant to the viewer's interests.
As the original AccessHollywood.com was built on a proprietary legacy CMS, Sudden worked closely with their team to determine how to best leverage what they already had to create a more data driven and SEO friendly site.
AccessHollywood.com continues to deliver in key areas: