Broadband Internet access, often shortened to just broadband, is a high data rate Internet access—typically contrasted with dial-up access using a 56k modem. Of course, if you ask anyone under the age of 25, they barely even recognize that there ever existed internet that was not broadband. Sudden was one of the rare companies that began its business creating broadband experiences for clients back in the 90’s when it seemed like George Jetson’s futuristic dream. Though that was a long time ago, it set the stage for our approach to what is truly important when thinking about creating an engaging experience. Put simply, we got all that “bells & whistles” stuff out of our system early, and our clients are happier (and more successful) for it.