Describes a number of techniques that allow viewers to interact with content as they view it. It can mean a lot of different things to different people, everything from voting for your favorite performer on “American Idol” to clicking on Jennifer Aniston’s sweater so that you can purchase it. When it comes to ITV, brands come to Sudden to help them create the best user experience. Over the years, we’ve worked closely with the AFI’s Digital Content Lab, Rainbow-Cablevision and Viacom to create innovative and engaging iTV products.