In Sudden’s case, this applies specifically to the monetization of online and digital offerings. That includes the process of converting your site traffic into a sustainable revenue stream. These days there are many options for online publishers, including advertising, sponsorship, subscription, pay per view, “freemium” and virtual goods. Lately, it seems the best strategy for most of our clients is a combination of a few of these approaches, though which solution might work best for your organization depends on your content, your audience, and the competitive nature of the general market.