The success of any project relies on the quality of the communication between client and agency. And quality communication relies on a combination of conversation, listening and documentation that is openly and frequently shared between client and agency to ensure that everyone knows the current status of a project. Sudden refers to this quality as “transparency” which is the exact opposite of the “black box approach” that so many other agencies provide – an approach that keeps clients in the dark during a large part of a project until an agency feels that it’s “appropriate” to reveal the results to their client.