here media
Sudden has worked on all online digital aspects of this LGBT media empire, including HereTV.com, Gay.com, Out.com and the Advocate.com. The primary focus of Sudden’s engagement has been to help architect and develop large web platforms or applications for the various brands. That included video, dating service and large Content Management Systems.
highlights
- Sudden created a multi-tiered navigation system that allowed here!’s audience an easy, intuitive way to explore the site.
- Early adopters in giving users the ability to share the content through Playlists and “Send To A Friend”.
- This site proven to be a very profitable platform for sponsors and advertisers, as here! has provided them with multiple ways of points of insertion of standard IAB ad units, including both display ads and video bumpers
here! Television Network airs on all major U.S. cable systems as a 24-hour subscription service, appearing in 96 of the top 100 U.S. markets, including every top ten market. here! offers a wide variety of groundbreaking and acclaimed original movies and series plus
the world's largest collection of gay and lesbian films appealing to the broad-based, diverse LGBT audience. here! came to Sudden to help them determine what the best video solution would be for their online needs. The challenge went beyond just choosing the right technology.
It also involved creating the best information architecture and user interface solution that would accommodate a number of diverse franchises, shows and specific clips. Working together with here!, Sudden created an interface that clearly laid out all the genre topics (or "Channels") of their programming in an easy to use site that promoted the best of their unique programming.